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Exceptional audio/video podcasts produced locally, with high personal appeal are uploaded via RSS feeds.  The topographic mapping of podcast navigation requires world wide web distribution to locate global audiences. Programming on demand aggregators act as podcatching clients for distribution.  Limitations on reaching audiences do not exist if marketed effectively by these online aggregators.

  The ability to customize personal listening habits with specialty podcasts is a growing trend impacting future public relations with radio broadcasting well beyond 2020.