Podcasting Extends Public Radio

Link to partnership

   Niche programming is the cornerstone of podcasting’s success.  Specialty casts are the ‘prime time’ highlights savored by diverse audiences.  Whereby syndicated and satellite radio are limited to homogeneous broadcasts with niche programming slotted at off peak hours, allowing podcasting to broaden the scope of public radio (Morris, Tomasi, and Terra 2008).  Programming on demand casting is not restrained by Federal Communications Commission (FCC) requirements unlike television and radio.  National Public Radio, often a first experience for listeners new to the podosphere, offers their listeners the opportunity to time-shift by extending their programming to podcasts (Morris 2008).  Freedom of convenience is attractive to audiences looking for a niche. The ability to personalize one’s listening habits with specialty podcasts is a growing trend impacting future public relations with broadcasting.  While it is known that Public Radio is more about cooperation and less about competition, it is beneficial for public broadcasters to link relationships with podcasters (2008).

Programming on demand broadcast technology is emerging on the scene with yet another way to relate to their subscriber base with customized applications.  Teacher’s Podcast announced in episode 53 January 2010 the first of its kind download application link to their online shows.  This application includes extra forums, products, and services for subscribers; all benefits that could not otherwise be obtained even via the internet.