Be a Podcast Pro!

Link to iTunes podcasts Link to iTunes podcasts

Podcasts For Dummies

 

authors: Tee Morris,

Chuck Tomasi, Evo Terra 

 

   Scanning all the historical references since its mainstream emergence in 2004, podcasting has been backronymed: or treated as an acronym and subsequently applied to a variety of meanings (Morris et al 2008).  While programming on demand casting is the preferred term amongst experts in the field, podcasting did arise with the popular iPod media devices however; no evidence surfaced finding the two interrelated when the name podcasting became a pop culture term (2008).    

   Differing from radio broadcasts, podcasting requires the delivery system of the World Wide Web to open the feed to world audiences.  Morris et al (2008), describe this difference as narrowcasting: the practice of delivering content to a select group.  Whereby radio transmission broadcast signals to a population within the line of sight radius of that signal, podcasts narrowly cast audio/video content to an intended audience who care to listen (2008).

Pages to the People

Exceptional audio/video podcasts produced locally, with high personal appeal are uploaded via RSS feeds.  The topographic mapping of podcast navigation requires world wide web distribution to locate global audiences. Programming on demand aggregators act as podcatching clients for distribution.  Limitations on reaching audiences do not exist if marketed effectively by these online aggregators.

  The ability to customize personal listening habits with specialty podcasts is a growing trend impacting future public relations with radio broadcasting well beyond 2020.